Sue Chef Kimchi 

I concepted and founded Sue Chef Kimchi, a small kimchi business, together with my mom, Sue. Adopted from Korea at the age of 11, Sue has always used food as a way to guide her back to her roots and to forge connection with others - a trait I happily inherited. When the coronavirus pandemic left her at a crossroads, we brainstormed and launched this pop-up. I manage and produce all creative assets including the website, instagram, newsletter, and marketing materials. I also take all of the photographs and develop and design monthly recipes. Since the launch, Sue has taught over 50 virtual cooking classes and delivered thousands of pounds of kimchi to the Portland area.

Chef and Chief Kimchi Officer: Sue Bailey

Brand design: David Shatan-Pardo and Jacqueline Pifer

Cooking With Kimchi

I also produced and designed a kimchi recipe book, Cooking with Kimchi, inclusive of all original recipes that my mom and I developed together using kimchi. All photography is original, by me.